Statement on Materiality and Sustainability for Plenaire.
We will launch Plenaire with fully recyclable packaging. Our tubes and jars are made up of a mixture of BPA free Polypropylene (PP) and glass with the exception of some closures. Our cartons are biodegradable and FSC and PEFC accredited. We have worked very hard to seek out and select suppliers that use materials that are responsibly sourced.
Our masks, cleanser tubes and bottles without exception are made of Polypropylene ( PP) chosen for its strength, durability and greener profile.
Where possible, our tubes and bottles have matching closures to minimize the hassle of separation, recognizing that it's often inconvenience that stops people from being better at recycling, not a lack of good intentions. Unlike standard extruded or laminate tube packaging, all of our Plenaire tubes and caps are mono material PP to offer the benefit of simpler and more effective recycling.·
Our Violet Paste Jar is glass and can be washed and recycled along with our cartons.
The cartons themselves are made from BillerudKorsnäs Artisan board, sourced from Sweden. This board was chosen for its beautiful raw texture, strength and durability and its excellent environmental qualities, certified as 100 percent compostable. Inks, we use are all vegetable based. Coatings, we use are water based with no harmful solvents or chemicals. Our cartons have minimal foiling. These factors make our cartons much easier to successfully recycle.
These materials are all accepted by most curbside recycling programs here in the UK as well as in the US.
We designed our packs to be super compact, as well as eliminated liners were possible without compromising security in delivery, which means we use less paper than other comparable brands; which in turn minimises our carbon footprint in delivery. All our shipper materials, cartons, liners and board are fully recyclable.
We are a young brand, and it’s likely that as we grow, we will improve our Sustainability further. Areas of interest include biodegradable and bio-sourced packaging such as bio or sugar-based plastics or packs made from fibre pulp. We will keep updating as we make further improvements to our environmental footprint. We are currently in discussion with TerraCycle here in the UK to explore a Closed Loop Recycling partnership.
If you have made it all the way to the end of this section, thank you for taking the time to listen!